Malaysia Airlines 'Bucket List' Competition, Ill-Conceived and Inappropriate

You would be hard-pressed to find someone who has not heard of Malaysia Airlines following a year of tragedy. For anyone who has avoided all media channels for the past 12 months, Malaysia Airlines is an international passenger airline, based out of Kuala Lumpur, that suffered two high profile...

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Google Apps, a positive ROI solution to patient care

TVR Communications are the largest provider of interactive patient education and entertainment devices in the United States. With large advances in the healthcare market, competition has increased significantly for TVR in terms of both technological sophistication and pricing. As such, in order...

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OzContacts, a local social technology success story!

OzContacts is an online retailer of contact lenses and related items that began locally in Milton and has now grown to be the fourth largest online retailer in this category. Social technologies have had a large part to play in the success of this company since its humble beginnings in 2009....

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Deloitte and the Thought Leadership Revolution

External blogging is of great importance to modern professional services firms. This is not only due to the sales and marketing opportunities this platform provides, but also the stimulus it provides for customer and community engagement. Research by the McKinsey Global Institute found...

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Value Creation in Business Support Functions at Unilever

The value creation opportunities for consumer packaged goods (CPG) companies afforded by social technologies is enormous. A study by the McKinsey Global Institute found that these technologies have the potential to create between $212-308 billion in value potential annually within the global CPG sector...

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Social Tools in Action!

As many of us who have experience in the work force would know, the constant barrage of communication never stops. Email has gone from being one of the most efficient methods of communication, to one of the most time consuming activities in a professional's day. Luckily there are solutions to this issue...

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