Deloitte and the Thought Leadership Revolution

External blogging is of great importance to modern professional services firms. This is not only due to the sales and marketing opportunities this platform provides, but also the stimulus it provides for customer and community engagement. Research by the McKinsey Global Institute found...

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Value Creation in Business Support Functions at Unilever

The value creation opportunities for consumer packaged goods (CPG) companies afforded by social technologies is enormous. A study by the McKinsey Global Institute found that these technologies have the potential to create between $212-308 billion in value potential annually within the global CPG sector...

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Social Tools in Action!

As many of us who have experience in the work force would know, the constant barrage of communication never stops. Email has gone from being one of the most efficient methods of communication, to one of the most time consuming activities in a professional's day. Luckily there are solutions to this issue...

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